A great example of this is in how you handle your ppc management. Pay per click campaigns have definitely become much more of a mainstay in modern marketing efforts, but many people are still reluctant to dive in. It is understandable, because this is an area full of change and complexities.

However, this also makes it a fine example of a place where a vendor selection can help you maintain your kingly status – it can keep you in full control of the kingdom, and its people. if you choose a vendor you can trust, one that has an established reputation and a market savviness, you are going to be managing your risks. And in online marketing efforts, this is often going to be one of the only things you can do, as far as controlling a situation.

Choosing your vendors carefully is like a king appointing the members of his court – his advisors and trusted companions. So treat yourself like a king, and find vendors truly worthy of being in your court.  

Data about web pages are stored in an index database for use in later queries. A query can be just a single word. The purpose of an index is to allow the needed information to be located as quickly as possible. When a person enters a query into a search engine (commonly by using key words), the engine determines its index and provides a listing of best-matching web pages, usually with a short summary containing the document’s title and often parts of the text. The advantage of a search engine depends on the relevance of the result set it gives back. While there may be millions of web pages that have a particular word or phrase, some pages may be more relevant, popular, or authoritative than others.

Blinkx was launched in 2004 and uses voice recognition and visual examination to process spidered video rather than rely on metadata alone. blinkx puts its collection at around 26,000,000 hours of content and claims to have the largest archive of video on the web.

CastTV is a Web-wide video search engine that was founded in 2006 and funded by Draper Fisher Jurvetson, Ron Conway, and Marc Andreessen.

Clipta is a deep crawling video search engine that indexes millions of videos from across the Internet. Clipta was founded and launched in 2008.

Dabble is a human powered video search engine indexing 29 million videos across hundreds of videos sites. Dabble launched in July, 2006. [Video search feature temporarily unavailable at Dabble.com]

Everyzing (formerly Podzinger until May, 2007) has spent $50 million building speech to text video search. Everyzing takes the user within the actual content by using speech recognition. This allows online video consumers to go directly to the point in the video for which they are searching.